Who can be a fashion activist?

What do you think of when you hear the word “activist”? It may conjure images of placards, protests and petitions. These days, influencers and celebrities are embracing activism at a dizzying pace because having a cause is a lucrative business. As more fast fashion brands seek to join the sustainability debate, they are eager to join as sustainability ambassadors.

Every few months, a new fast fashion and influencer partnership seems to infuriate the sustainable fashion community. March 2021 Irish presenters Laura Whitmore Signed as an ambassador for Primark Cares, a sustainability initiative for high street brands. The actor closely followed in April Maisie WilliamsAppointed H&M Global Sustainability Ambassador.Pretty Little Thing was named a Love Island contestant this year india pole As an ambassador for the brand’s new resale market. and more recently, Boohoo announces Kourtney Kardashian-Barker as the brand’s sustainability ambassadorreleased a 45-piece collection, a garment care guide, and a documentary series.

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