Who can be a fashion activist?

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What do you think of when you hear the word “activist”? It may conjure images of placards, protests and petitions. These days, influencers and celebrities are embracing activism at a dizzying pace because having a cause is a lucrative business. As more fast fashion brands seek to join the sustainability debate, they are eager to join as sustainability ambassadors.

Every few months, a new fast fashion and influencer partnership seems to infuriate the sustainable fashion community. March 2021 Irish presenters Laura Whitmore Signed as an ambassador for Primark Cares, a sustainability initiative for high street brands. The actor closely followed in April Maisie WilliamsAppointed H&M Global Sustainability Ambassador.Pretty Little Thing was named a Love Island contestant this year india pole As an ambassador for the brand’s new resale market. and more recently, Boohoo announces Kourtney Kardashian-Barker as the brand’s sustainability ambassadorreleased a 45-piece collection, a garment care guide, and a documentary series.

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