Most beauty enthusiasts know Nails Co., Ltd., but still has a low profile despite launching its sister brand, INC.redible, five years ago. But we’re here to blow the lid off.

Affordable lines are available at retailers from CVS to Sephora and Revolve. The latter two retailers mostly he rarely finds brands that sell products in the $5 to $20 range, so there’s clearly something special here and there’s a special The thing is serious innovation and even more serious Instagram appeal.

Let’s dive into some of the latest launches. They’re all effective, innovative, and worthy of a static feed post.

Cryobaby Cooling Hydrogel Under Eye Mask

At $3.99, you can’t expect these under eye masks to have powerful active ingredients, but the cooling feeling they give after a night of little sleep hits the spot (make sure to keep it in the fridge. Please!). It also contains hyaluronic acid (the ultimate moisturizing ingredient).We love “cryo” designs (pun intended…), but they have other shapes.

juicy pair nourishing boob and ass mask duo

Boobs and buttocks need nourishment too!check out Juicy Pear Nourishing Boob and Bum Mask Duowith a retail price of $15.

Eye Need to Relax Self-Heating Over Eye Mask

Priced at $4.99, this over-the-eye mask is designed to help you relax. No steam, hot water or microwave required. Just take out the lavender scented eye mask from the bag and it will automatically heat up! Besides relaxing, this also works for depuffing.

Holy Guaca-Mommy Avocado-Print Pregnancy Tummy Sheet Mask

Stretch marks are mostly genetic, but if there’s one thing you can do to minimize them, it’s to keep your skin hydrated. This avocado tummy mask is an easy and undeniably humorous way to do it. The hydrating sheets are rich in antioxidants and vegan collagen to plump and protect your skin. Retail price is $4.99.

Dreamy Skin Vibes Soothing Hydrogel Face Mask

If you’re looking for a good night’s sleep mask, this is it. It contains lavender and chamomile extracts, along with protective melatonin (a.k.a. the sleepiness hormone) to help reduce inflammation. Retail price is $4.99.

Chase Your Rainbow Brightening Face Mask

The antithesis of sleep, this rainbow mask retails for $4.99 and is designed to revitalize skin with fruit actives and hyaluronic acid.

Purchase all of these discoveries at CVS.