Second Life Podcast: Yasmin Sewell
Nothing is more empowering than being attuned to the evolving energies that surround us every day. A creative genius and founder of Vyrao, the world’s first wellbeing brand that combines energy healing with master fragrances, for Yasmin Sewell, it’s more than just aligning with energy. It means using them to heal. With a lifelong passion for well-being and energetic connection, along with her training in Integrative Quantum Medicine and Reiki, Sewell blended her passion into the brand to truly promote powerful emotional healing through bespoke olfactory experiences. I made it
Building a brand on her strong instincts and a mission to create healing energy sources, Sewell launched Vyrao last year with five personal scents. Each fragrance is intentionally designed to evoke a specific emotional response. For example, Eye She Am Her Verdant, which inspires transformation and illumination through the scent of fresh green growth, and Witch Her Woo, a fragrance that incorporates Moroccan orris, thorny rose, nutmeg and black pepper. courage and creativity. And most recently, Sewell released her unisex fragrance, The Sixth, which contains 15 of her scientifically-proven natural ingredients.
Promoting mindfulness done in collaboration with perfumer Meabh McCurtin, IFF’s Science of Wellness program and psychic advisor Katt Nicholson.
Within a year of launching Vyrao, Sewell quickly realized the world needed her energy. Vyrao is now available at 50 global retailers, including her Violet Grey, Selfridges and Saks, with an expansion of lifestyle products on the horizon.