Rhuigi Villaseñor brings his enviable personal style to Barry
On Saturday afternoon, Rhuigi Villaseñor trotted into a warehouse in Milanese to reveal Bally’s debut collection in a few hours. Wearing a dark denim set and Visvim sandals, he dropped his well-traveled Hermès HAC duffel bag on the ground and looked around for a coffee. How could he not? He was given the keys to a luxurious, resource-rich house and tasked with turning an old boat around. Or, more specifically, bringing some of the magic he evoked in Rude, his cleverly branded riffs of Americana (racing jackets, penny loafers) to the fashion-obsessed young A growing cult among men has earned him a following. It might be a simple assignment, but it’s not an easy one to do.
Another reason for his nervousness was the fact that there were no clothes at the venue yet. But a mood board leaning against the back wall of the house previewed the attitude he hoped to bring to his Swiss leather home. I want to make a movie, I want to make something iconic, I want to make something that was iconic in American cinema,” he says, adding a young Elvis, James Dean in a cowboy hat, Basquiat in a suit, He gestured to a taped cutout of a leather-covered Lou Reed.
The collection does not represent the clothing’s direct inspiration, and rather than being a mission statement, “I am here to bring that flavor to European luxury,” he said. Much has been said about how . So people were traditionally kept out of the luxury system, but their creative and commercial instincts are being recruited into it. But it’s also worth noting how cool it is for a man with impeccable fashion sense and an enviable personal style to establish a new identity with a historic label. “Rhude was an adventure about my immigration story and my perception of American luxury. And now this is my perception of global and European luxury,” he said.