Off-White’s New Fall/Winter 2022 Campaign and New Beauty Line |

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Under the new creative guidance of Ibrahim Kamara, Off-White Fall/Winter 2022 collection. Taken in Chefchaouen, Morocco. Blue is definitely the dominant color in the background of all images, a true homage to West Africa. These images particularly highlight the new beauty line of his paperwork Off-White, the renowned brand founded by Virgil Abloh.

Off-White Paperwork Beauty Line

this new genderless line is a true sensory journey from touch to sight to smell. Off-White’s new beauty line includes SOLUTION fragrances, IMPRINT face and body pigment sticks, and COLOR MATTER nail polish.

The SOLUTION fragrance was created in collaboration with renowned noses Alexis Dadier, Jérôme Epinette and Sidney Lancesur. The four perfumes are a perfect blend of fragrances united by strong contrasts, freshness and interesting associations between the past and the present. One of the most prominent features of his 6 IMPRINT pencils is that they are extremely water resistant, smudge resistant and can be used on the eyes, lips, cheeks, face and body. Meanwhile, COLOR MATTER is the name of his six manicures with innovative finishes. Among them all, Decode, a concrete white shattered nail polish, perfectly embodies Off-White’s creative and subversive perspective.

NEW OFF-WHITE BEAUTY LINE CAMPAIGN



Today, the Off-White Paperwork beauty collection has literally taken Milan by storm with a completely new and innovative advertising campaign. This line was conceived by Abloh as another canvas, another surface for human expression. Imagine paperwork as the ideal toolkit for free interpretation of beauty. Freedom is a strong message, a fashion house’s mission and an absolute symbol.

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