Not Your Typical Fashion CEO With Ashley Freeborn Of Smash + Tess – FashionTalks

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Ashley is a loving wife and mom to her daughters Francesca aka “Frankie” and Stella. She spent most of her decade as an educator, worked in the financial sector for the majority of her three years, and made the leap into corporate training and culture. While she loved it dearly, she still felt the need for a fun, fresh creative outlet – enter Smash + Tess. After finding a void in the Everywhere market, she attended a summer fashion program at Condé Nast in London, UK.

Ashley has enjoyed every moment that brings Smash + Tess to life, from design to fundraising to coming up with fun and creative marketing campaigns. Since then, Smash + Tess has allowed Ashley to showcase her innovative side and celebrate women.

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