London Fashion Week Goes Digital

Posted on

Fashion companies stepping up to fight Covid-19

May 5, 2020

How luxury fashion shopping habits are changing in times of pandemic

May 14, 2020


This COVID-19 pandemic has accelerated many business and cultural processes, and fashion is no stranger to this ongoing revolution. The UK has been hit hard, with more than 30,000 of her deaths recorded as of May 11. London Fashion Week organizers have decided to bring the entire Spring/Summer 2021 (SS) London Fashion Week online in June for both men’s and women’s, making it the UK’s first fully digital fashion week. . The British Fashion Council’s quarterly events are usually scheduled by season and gender, with SS menswear shows usually in June and womenswear shows in his September. Breaking with tradition this year, the digital fashion catwalk event will take place online and at @LondonFashionWeek. That means fashion fans don’t need tickets or coveted invitations. The June event will be accompanied by a multimedia presentation with interviews, podcasts and a digital showroom. These will be unveiled after Shanghai and Moscow Fashion Weeks, which will be held online due to the coronavirus.


LFW isn’t the first fashion week to become an online event. In Shanghai, he had Digital Fashion Week in 2014 and 2015, and in Tokyo, lockdown forced him to livestream his Fashion Week show in March. The British Fashion Council (BFC) said Monday that it will “optimize digital innovation for what is needed today by creating a platform for a cultural fashion week.” , and provide a global showcase for the future.” The menswear and womenswear designer will present his pieces starting June 12, with over 150 designers and brands live streaming their collections. Stand behind and share your inspiration with your fans in real time. Allowing the public to purchase runway looks in real-time on their mobile phones. and menswear. Digital fashion is not yet mainstream on digital platforms like Instagram, but it is gaining traction in the fashion industry. With the BFC’s decision, London will introduce digital-only models on its high streets. It will be the first city…the entire fashion industry for the next few years.

Leave a Reply

Your email address will not be published.