June Ambrose’s Latest Puma Collection Pushes the Boundaries of Art and Sport

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June Ambrose was announced last year as Creative Director of PUMA Basketball, expanding her role to include Creative Direction for the latest collection. A veteran visionary who helped create some of her most iconic images of the ’90s through clients such as Missy Elliott, P. Diddy and Jay-Z, Ambrose brings her idiosyncratic talents to Puma’s latest foray. and permeated her brand of sportswear with glamorous and unexpected silhouettes. and texture.

The show opened with a video, followed by multiple group performances, giving way to a show that mixed sports, style and hip-hop flavors.

June brings fashion single-handedly to Puma, offering jumpsuits, pants and jackets in bright, bold colors with unexpected details like drawstring waists and shoulder flaps. We also introduced evening wear modeled after Harlow.

June enjoys fashion. Her contagious energy and boundless creativity were evident in every look.

What do you think?

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