Before we dive into the four methods, I want to remind you of the importance of changing the way you think when you think, “Oh, I wish I had more customers.”
If you focus more on “Oh, I wish I had more sales,” you’d be looking at what exactly your end goal is: making more sales and not getting more likes and followers on Instagram. I can.
So there are four ways to generate sales:
Method 1 – Encourage people to sign up for your community (blog, newsletter, community) with a free gift or % off. Following this, you should be ready to nurture and sell with a solid EDM sequence. Focus on writing converting copy with strong campaign ideas that speak directly to your target audience.
Method 2 – Invest in marketing and generate ads only on channels where your audience exists, with the right tone and ad copy that answers your audience’s pain points.
Method 3 – In line with product/collection launches, to invest in influencer marketing where relevant to your audience, to partner with influencers within the same demographic, and to gain coverage in podcasts and editorials where your audience hangs out increase public relations activities for
Method 4 – Improve your value stack and pricing proposition compared to your competitors. Make your offer irresistible to your audience.For example, product bundles, payment plans, buy one get one free, etc.