Beyond geographic location, the Vargas brand is heavily influenced by the Colombian look and feel. You can see it in the frothy textures, colorful prints, ruffled hemlines and detailed structures that have always characterized Latin American craftsmanship. The overall effect also incorporates a touch of fantasy, known in the literary and artistic world as “magical realism.” “Latin America has a unique beauty that feels magical wherever you look,” says Vargas. Clothing speaks to this aesthetic. Whether it’s a dainty frock to match his day at the market or his cocktail event, or Vargas’ handwritten prints that tell a story when viewed up close.