Hermès hosts massive Musical Theater Street Fair to celebrate new Madison Avenue flagship store
Maison Hermès is back in New York and ready for business. The French luxury brand has opened its largest store to date after eight years of planning. His 20,250-square-foot flagship store at 706 Madison Avenue features five airy floors, a rooftop garden, and a full bar. To celebrate, the house turned his entire four blocks on the Upper East Side into a jolly street fair, supplied to Shindig, part of a musical theater extravaganza and a love letter to New York City, and four across two different locations.hermes consignment love around the block, a roving original musical about a couple who meet outside a Hermès store. The player (and the entire brass band) led guests out of the new store onto the street, past rows of food trucks serving New York classics like dim sum, falafel, and Jr.’s cheesecake. The former flagship space of the house. Guests like Julius Randle, Chloe Feynman, Rachel Sennott, Chloe Weisz and Martha Stewart danced, sipped and snorted in the kaleidoscopic space. The new Maison Hermès at 706 Madison may now be his one of the largest retail spaces in the country, but the journey is still the story of New York.