- With the broad rollout of Gmail’s recent promotional tab bundle, we’re giving you more opportunities to boost engagement and reward good, engaging emails.
- FeedBlitz helps you make the most of that opportunity by sending featured images with every email out of the box.
Learn how this can give you a competitive advantage: The majority of emails in the Promotions tab are No Because it supports bundles, with FeedBlitz your email is suddenly far superior to the competition.
This is important because Gmail now owns the majority of consumer email, and being able to stand out within Gmail is a huge competitive advantage for mailers.
To do so, FeedBlitz finds featured images from your blogs, newsletters, and emails to If the email appears in the Promotions tab bundle in the Gmail app, Your featured image will be displayed. This makes your email stand out from the clutter and encourages opens and downstream engagement.
A picture is worth a thousand words, so here’s an example from a client.
See how Lisa’s email stands out. This is because (a) it’s bundled with Gmail’s Promotions tab, and (b) FeedBlitz has crafted the emails to match the bundle, so you’ll see a compelling image.
It’s so easy, and as of today, FeedBlitz clients don’t need any extra effort. Sending emails using FeedBlitz works fine.
Depending on what Gmail knows about the subscriber, emails at the top of the Promotions tab may be grouped as part of “bundles.” To the recipient, it will be highlighted as “Top Picks”, “Top Promotions”, or similar text (copy). It depends on how gmail determines the content of the email).
When an email comes to the top of a bundle, it’s usually followed by another bundled email, followed by two Google ads (my inner cynic says how to emphasize). ThemGoogle).
The bundled email still shows up at the top of the Promotions tab Even if other mail arrives after thatis a way to keep the message visible and sticky.
However, bundles are neither guaranteed nor predictable. When emails arrive and are arranged normally, and you refresh the promotions tab (drag and release), emails may get bundled together. (Personally, I’d prefer the app to behave consistently and do it without cryptic manual intervention.)
There is no guarantee that mail will be enclosed and will obviously vary with the individual recipient. (Also,[受信トレイ]Note that tabs are not bundled. It’s only the promotions tab and only the app for gmail).
That said, this is an important development that gmail is rolling out, so I’ll go into a little more detail so you can take advantage of this feature.
Once upon a time, the email marketing community was very concerned about the mass of emails and newsletters being siphoned into the Promotions tab by Gmail. The concern was lower open rates, resulting in lower open rates and lower revenue. That didn’t really happen, the promotions tab is a handy pre-built folder for finding non-personal emails.
However, things are much better for email marketers when emails are bundled.
- The email is pinned to the top of the tab and temporarily pinned.
- Make images and deals stand out by highlighting them without even opening the email.
Both of these promote openness and engagement, which is a good thing. This is an interesting engagement-based feature. Additional images and deal highlighting are currently limited to gmail’s app (not their web browser interface, as far as I know), but it’s an opportunity for any business, big or small. This is to help us improve our email marketing.
However, being bundled, and making the most of it when it happens, goes further. The more emails are bundled, the more engagement you get and the more likely future emails will be bundled as well. It promotes good email marketing and organizations that do email well. For winners, it’s a break, so to speak.
[There is a catch to the images that show with a bundled email, however, and that is that if a bundle shows your email’s bundle-ready image, that image is cropped and letter boxed – only the middle sliver is shown.]
This leads to two questions. One is specific to FeedBlitz and the other is a more general email marketing question.
- How do I get my emails bundled with the Promotions tab?
- How can FeedBlitz help me?
Let’s jump on it.
This is a Gmail specific algorithm and apparently their goal is bundling or highlighting only. related email with History of active involvementAlso included personalized, the app bundling decision depends on the recipient. This means that your email may be bundled for some readers, but not for others. Clearly, it’s about doubling down on engagement and best practices. This not only ensures that you have a great reputation as a sender/brand, but also keeps you engaged with your readers consistently. positive.
How?
- Write a compelling subject line and make the most of preheader/preview text to ensure open rates.
- Create appropriate mixed content (text, headlines, images) to facilitate time in the email.
- Create compelling, relevant actions to click on relevant content, offers, or other calls to action from your email, including secondary ones like “Join Patreon” or “20% off” Have a prompting phrase (or whatever!) ready.
- Keep your list clean by removing unengaged subscribers. This will improve your open rate.
- Place a featured image at least 322 x 82 at the top of your email (even if it appears small in your email).
As of today, if an email contains a meaningful or explicitly enhanced image, FeedBlitz will show that enhanced image together when gmail bundles the email with the app. work to ensure that
It just works.
This applies to traditional newsletters, RSS-powered blog subscriptions, funnels, and transactional emails we send. In other words, as a FeedBlitz client, you don’t have to do more than what you’re doing, it just works. automatically! Our Featured Image Algorithm is part of our service and has been around for years, transforming blog-based emails from ’email blog posts here’ to ‘interesting dynamic replays from blogs’. Build Updates Here’ Rebuilding – This Featured Image Detection Algorithm is a way to create post thumbnails and hero images on the fly.
For RSS-powered email, this is a good thing. After all, the whole point of any RSS-driven email subscription service is to set it up and forget it. Therefore, all RSS-powered campaigns are compatible with promotion tab bundles, and no changes to campaigns or mailing templates are required.
For emails and newsletters created using the visual drag-and-drop editor (also known as the Visual Mailing Editor (VME)), the test email dialog displays a preview of the featured image that FeedBlitz finds and, if bundled, Now you can (probably) see what it looks like in the Gmail app, like this:
However, if the mailing has more suggested images, you can use the arrows in the dialog to switch between them, so you can choose the one you like best. The previews we show are very good replicas of what gmail shows, but we make no guarantees.
If you’re composing an email in FeedBlitz VME, you can preempt the test email step by choosing an image to highlight and setting it to be featured as part of the image block properties.
How does FeedBlitz find featured images?
There’s a certain amount of esoteric sauce here, but basically I’m looking for a large image that stands out. Essentially, the featured image algorithm emulates what the human eye is immediately drawn to when an email is first opened, and then promotes that image to her Gmail bundle.
You can influence the algorithm for both traditional and RSS-powered mailings by attaching a CSS class containing the word “featured” to the HTML image tag you want to emphasize (if that doesn’t make sense, Remember, algorithms work automatically and are very good without human guidance).
When FeedBlitz finds a set of candidate images that may be featured, it will retrieve the first image with the “featured” CSS class tag, or the first image found otherwise. (Additional note here: If the algorithm consistently fails to find the desired image, please contact support for advice).
