Evolution of OOTD: Instagram, TikTok and more

What is OOTD?

When the term reached its peak popularity in 2016, we provided a complete breakdown of what OOTD means and how it is used. he spoke style Founder Brian Sacawa defined OOTD as: This is a variant of his WIWT (What I Wore Today) and is used in the context of fashion to indicate what someone is or has been wearing. ”

The term and hashtag were originally applied to selfies and casual photos taken by friends. The wearer of the costume sometimes took exaggerated poses and sometimes acted spontaneously. The shots themselves either emulated fashion editorials or, ironically, fashion satirized his marketing. Either way, the costumes were always the center of attention.

Since then, the term has evolved to Any An outfit, regardless of who is wearing it. OOTD no longer has to mean the specific outfit you’re wearing that day. Any outfit that inspires you right now will do. Anyone can wear it, and it can be worn anytime. The wearer and day no longer matter, just the outfit.

Who started OOTD?

When we start talking about the origins of terms and hashtags, we start wading into murky waters. Like most traditional hashtags and internet terms, OOTD spreads quickly, and it’s impossible to pinpoint exactly where it was first used or who originally used it. The term became popular in 2010 with the second wave of social media platforms such as Instagram, Twitter, Tumblr, and Youtube. proliferated among them and their users.

OOTD posts initially grew organically as friends learned the terminology from other friends. But even in the early days of social media, trends quickly snowballed and eventually became trending hashtags. all A major social platform. What started as a terse phrase for sharing your style with friends has grown to vie for clout among style-focused social media users, yet it’s still the original form of free inspiration. There were a lot of users posting his OOTD truly in spirit.

The Origins of Official OOTD Holidays Unlike Trending OOTD Hashtags that is clear. Reality TV star Stassi has taken the necessary steps to establish his Schroeder. National #OOTD Day as an officially recognized holiday 2018. This was no mere publicity stunt, as Schroeder had genuinely positive intentions. Now, June 30th of each year is dedicated to expressing confidence by loving the way you look.yes Next Practice self-love with a selfie on June 30th!

There is some irony in Schroeder’s OOTD rebrand, but what better way to address the root cause of social media’s negative self-perception problem than to give a positive twist to a stylized selfie? There is none. Being caught in an OOTD post, seen as a standard to be achieved, can lead to a whole range of negative psychological issues. Framing the concept as a medium to express confidence and joy by flaunting it is the kind of rebranding we think social media needs.

The evolution of OOTD hashtags

Shortly after the second wave of social media kicked off in the 2010s, influencer culture evolved as a way for popular users to tap into large audiences. OOTD posts have become a preferred way for influencers to display the products they promote and a marketing tool for brands. At the same time, social media users began referencing her OOTD hashtag searches for style inspiration. As likes became the currency of social media, OOTD posts became another monetization tool.

Facebook, YouTube, Pinterest, and Tumblr were the social platforms that OOTD first came to prominence as the leading visual social networks at the time. Facebook, Pinterest, and Tumblr may have had different styles, but they all focused on the same basic action: sharing photos. YouTube was the easiest platform for sharing videos. So it makes perfect sense that the most successful fashion hashtags were popular on the major visual networks of the time.

As an aside, it’s worth mentioning that the rise of OOTD has fueled the rise (and demand) of fast fashion. Fast fashion retailers have benefited from increased demand for new clothing items. Fast fashion companies began participating in OOTD-centric marketing campaigns, complicating relationships and further promoting practice among customers.

In a 2018 article published by The Guardian, stylist and activist Caryn Franklin warned: The negative impact the OOTD trend had on all levels of fashionThe article cites a survey conducted in the UK, which found that around 10% of UK residents at the time were buying new clothing. Just for posting OOTD pics Before returning the clothes immediately. At the time, the fashion industry, outside of fast fashion, was hit hard by this practice. I warned you that it will sour your relationship with your clothes and you will not be able to bond with them.

By the late 2010s, fashion brands and editorials began using the term in the third person.That means posting pictures of models or celebrities in amazing costumes, either recently or from any point in the past. Own Costumes have evolved into a wider designation of any outfit that looks great and provides style inspiration.

Social media hashtags are rarely useful shorthand, but that’s exactly what happened here. By the late 2010s, the hashtag OOTD had become so popular that the acronym “OOTD” was used in everyday conversations among fashion lovers instead of “outfit of the day.”

OOTD on Instagram

Both as a concept and as a hashtag, OOTD existed on various social media platforms for some time before Instagram took off in earnest in 2012. Since 2012, Instagram has become his primary home for OOTD. Like Facebook and Twitter before it, Instagram originally used hashtags as a way for users to categorize content. The most visual social media platform ever built (at the time) turned out to be the ideal place for outfit-sharing hashtags to thrive.

Fashion social media found its home on Instagram, with everyone from casual users to influencers with millions of followers sharing their OOTD. The Kardashians were doing it, He Spoke Style was doing it, and maybe you were doing it too. Brands and editorials have also gotten in the game, and even traditional publications like GQ and Esquire have started posting. OOTD became his defining fashion hashtag of the 2010s.

At the time of writing this article, there were 404 million #OOTD posts on Instagram.Scroll through our top trending posts to see photos of different outfits. There are lots of poses, pictures of kids taken by parents, and even pictures of dogs in clothes.

“Fit” has become the new abbreviation for Outfit among fashion enthusiasts and social media editorials in recent years. The term OOTD has been replaced by Big Fit, Fit Check, or simply Fit. However, the idea is the same and it’s really just a further abbreviation of the term. It is common in English that the colloquial usage of a phrase shortens over time when used frequently enough. We are all tired of saying the same thing over and over again. The evolution of Fit is proof of the endurance of the OOTD concept.

OOTD on TikTok

TikTok is the new frontier for fashion social media. Users have turned to platforms to share, discuss and explore fashion for years, but brands and editors still don’t get it. is a difficult medium for fashion. Still, everyday users, and increasingly influencers, have no trouble getting noticed just by sharing their outfits.

TikTokers uses jump cuts to show the step-by-step progression of the costume. Others are doing runway-style walks and poses. The power of audio has opened up a new world of style discussion on social media. Instagram has had audio and video for a long time, but its interface isn’t as seamless as his TikTok.

The latest evolution of OOTD on TikTok is GRWM (Get Ready with Me). The idea is the same but in video format so the focus is more on putting together outfits and explaining the reasoning behind it this is exactly the user driven hashtag and 10 years ago Growing organically like his OOTD did.


OOTD is one of the earliest hashtags used to share fashion ideas and inspiration on social media. It has taken hold over the last decade, continues to evolve, and persists in acronyms such as Fit and GRWM in various forms. Regardless of how you express it, the spirit of sharing fashion remains the same. Users post photos to inspire and seek approval from the community.

Corporate interests tried to adopt the term, and many users were hooked on the peak of the trend. But the net effect was totally positive. It’s easy to label this trend as he’s just one of those “look at me” moments on social media.

The literal meaning of the word Outfit of the Day has been replaced by the inspirational spirit adopted by the term OOTD. We’ve expanded our use of acronyms to transcend identity and time. Any outfit that everyone wears can become OOTD. The idea behind sharing outfits was, and always has been, an inspiration to help others find their own personal style. , representing a basic style exchange on social media.