Demand Forecast Fashion Sales – Carley Johnson

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Separate indirect (wholesale) and direct (website) sales channels. Each requires a separate methodology.

This 12-item checklist focuses on on-demand with a focus on direct channels only.

Before I get into the step-by-step process, I should say the obvious…

If you have previously launched a “like” product, the similar product is a sleeveless A-line dress, solid color, and overall similar product. You should then use this as a benchmark to predict fashion sales.

Looking at weekly and monthly sales numbers, factoring in pricing, promotional activity, weather, and predicting similar patterns based on launch date and product life cycle.

Don’t worry if you don’t have a similar product. That’s why I created this vlog to give you a checklist you’ll use to predict your sales.

Let’s get stuck!

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