Christopher De Diego: What is your marketing…

Christopher De Diego: What Marketing Analytics Really Tells


Marketing analytics has come a long way in the last few years. Thanks to machine learning and web frameworks with built-in analytics widgets, any business can get detailed analytics on who is using their products and consuming ads.

However, just because you’ve done the analysis doesn’t mean you know how to use it. It takes a lot of work to read, understand, and present the analysis in a way that you can understand how to use it.

Analytics and marketing professionals still work tirelessly every day to optimize marketing analytics for their business. Experts like Christopher De Diego, who has led the industry in marketing strategy and analytics.

I actually had the opportunity to speak with Christopher De Diego and asked him to explain what businesses and entrepreneurs can learn from analytics and why they are worth investing in.

your target audience

One of the main reasons companies use marketing analytics is because it’s a great way to understand who your target audience is. Christopher De Diego told me how specific these analyzes are.

Know everything about your target audience, including gender, ethnicity, and location. Whereas in the past it was viable to target everyone under the sun, today companies are keen to target specific groups of people, which is far more profitable is high, proving that his ROI in real terms is much higher.

your non-audience

Christopher De Diego In fact, we stressed the importance of knowing who you should not be marketing to. The reason is that you can save a lot of money by stopping marketing to these people altogether.

If your lifetime profit from a particular customer returns you less than you invested to acquire the customer, you lose a lot of money. Analytics can help show who you’re not going to convert, no matter how much money you invest and try to convince them.


According to Christopher De Diego, analytics can tell you more than who checks your product. They can actually tell you who saw your marketing and actually turn it into a sale.

Of course, conversions can be more than just sales. Analytics can tell you if your ads lead to newsletter or website subscribers, and if those subscriptions lead to future sales.

This gives you a roadmap of how you should build your business and marketing strategy.

A/B test results

Christopher De Diego is A/B testing and its benefitsA/B testing is a way of creating two versions of something and deploying both. Create two home pages, two calls to action, or two product descriptions.

Second, analytics can help you understand which pages convert more to sales or subscriptions every time your customers visit a page.There are many services that capture and analyze A/B test results. I have.

Many of them require some computer savvy, but if you have web development skills or have someone on your team who does, it can take some effort. According to Christopher de Diego, the effort and time are worth it.

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