9 popular fashion brands trending on TikTok : FashionNectar

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TikTok is a multi-billion dollar company. Viral video platforms have evolved from youth fads to important marketing tools. With over 1 billion users, 2 billion downloads and 100 million active users in the US alone, the company needs to have a strong TikTok strategy by 2020. For that money in terms of sponsorship and endorsements. The potential of TikTok to market items, increase engagement, improve sentiment, and increase engagement among young customers is rapidly being recognized by fashion businesses.

Here are six fashion companies that have successfully used their TikTok approach.

Calvin Klein – 25.2K Followers

As part of its digital-first approach, Calvin Klein’s #MyCalvins campaign featuring Shawn Mendes, Noah Centineo, Kendall Jenner and A$AP Rocky was a hit on the platform last year. Within 24 hours of its release, he surpassed Justin Bieber’s campaign and became Calvin Klein’s most-viewed digital campaign, recording more than 10x more interactions. Chella Man, Tommy Dorfman, Gia Woods, Reece King, Ama Elsesser, MaryV, Jari Jones, Pabllo Vittar and Mina Gerges recently launched CK’s LGBTQ Pride #ProudInMyCalvins campaign, and Chella Man, Tommy Dorfman, Gia Woods and Reece Video Content Featured King, Ama Elsesser, MaryV, Jari Jones, Pabllo Vittar, Mina Gerges and more have seen 16,000 people watch the launch video so far.

Ralph Lauren 289.2K followers

Ralph Lauren commemorates the 2019 US Open Tennis Championships, including a campaign with Diana Silvers, using the hashtag #WinningRL to tell TikTok users what it’s like to win a real fight. Recommended. This was the first time a sporting event was associated with the hashtag his challenge. This tag already has him 821.1 million views. The label also shares Earth Day-themed material and sponsors his content with influencers such as Sam Hurley, who introduces fans to how to #LoUp.

fendi

Fendi’s goal in debuting on TikTok was to increase brand awareness and interaction on a previously unexplored platform. To achieve this, they developed the “F is for…” campaign. It is based on core values ​​of family, fearlessness, freedom, friendship and the future. They launched five different ads, each representing one of his five values. Users were directed to a Fendi profile to follow the brand. The campaign gained 15,000 new followers and generated over 4 million video views.

Boohoo

TikTok is a fun and engaging way for fast fashion retailer Boohoo to communicate with fans. TikTok developed an original song, “It’s from Boohoo,” to encourage users to create music-incorporated videos to capitalize on the popular dance challenge trend. Thousands of individuals took part in the challenge, and his YouTube page on Boohoo continues to feature user-generated videos.

Nike

Nike is known for setting the bar in advertising, so it’s no surprise that they’ve seen a lot of success on TikTok. Nike touted the debut of its new soccer shoes in a campaign. We also introduced #MagicBoots branded hashtag his challenge, in addition to top-view and in-feed ads. In response to the hashtag challenge, 160,000 videos were uploaded and Nike gained his 215,000 new followers.

crocs

If you don’t consider Crocs a “fashion” brand, take Post Malone. When Crocs introduced his 2019 #ThousandDollarCrocs challenge on TikTok, it was an instant hit. Crocs has since launched a hashtag challenge and continues to promote user-generated material by showcasing the results on its own page.

gucci

Gucci is a great example of how TikTok’s success isn’t always the result of a well-designed campaign. Rather, they capitalized on a naturally occurring trend on the site: in 2020, the #GucciModelChallenge, a parody of the brand, went viral, and Gucci was sure to participate. Gucci has reposted many of the films and has launched a competition to find someone to work on future Gucci projects.

Assos

UK retailers are taking advantage of everything TikTok has to offer for marketing. For example, the “AySauce” campaign employed branded hashtags, in-feed ads, bespoke music, and brand effects powered by AR. Also, in total he has collaborated with 25 influential creators with over 219 million followers.

pretty little thing

PrettyLittleThing has relied on authentic and relevant content that has fueled TikTok’s success. Their streams consist almost entirely of user-generated material, perfect for TikTok. On TikTok, companies are encouraged to let go of creative control and lead with credibility. I was. His Instagram followers now surpass his 1.3 million.

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