Does this sound familiar? “I am spending too much money and time marketing my brand and not getting enough sales. What am I doing wrong?!” We need to learn how to measure success. I ask; what are we looking for when marketing?● Don’t just look at profits…● Don’t focus on individual transactions…● Please see ….
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let me guess You have an idea, maybe you’ve been thinking about it for years.And you’re finally ready to pull the trigger and make your dream of starting a clothing company come true. Problem? The world of apparel manufacturing can feel transported to a foreign country without access to Google TranslateThe truth is, there are…
Before we dive into the four methods, I want to remind you of the importance of changing the way you think when you think, “Oh, I wish I had more customers.” If you focus more on “Oh, I wish I had more sales,” you’d be looking at what exactly your end goal is: making more…
Separate indirect (wholesale) and direct (website) sales channels. Each requires a separate methodology. This 12-item checklist focuses on on-demand with a focus on direct channels only. Before I get into the step-by-step process, I should say the obvious… If you have previously launched a “like” product, the similar product is a sleeveless A-line dress, solid…
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The post-pandemic world of Jacquemus is not your usual fairytale lavender and wheat fields. Entitled ‘La Montagne’ (meaning ‘Mountain’), the book is a story of progress from naivety, exploration and redefinition of oneself. At the same time, it doesn’t define itself at all. Straying from the stylized grand catwalk, he displayed his designs in a…
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